They’ve done it again. TOMS is rolling out a new line of glasses! For every pair you purchase, TOMS will give sight to a person in need. Watch as Blake Mycoskie (Founder & CEO) uses video to tell the story of their newest & coolest ‘One for One’ product.
And even more impressive? Product was announced today and video was up minutes later. Learn from the best.
Hypenotic is an innovative, community oriented communications firm. They have great clients because they choose them carefully. I had the pleasure of recording a handful of short conversations with some of the trailblazing entrepreneurs they work with including this one with Michael Sacco from Chocosol. See the full Great Bedfellows series at Hypenotic.com
What is it with people? Why do we assume that we can take as much as we want whenever we want? Why does greed and materialism trump the nobility of individuals; children? More and more of my friends now buy organic and local produce. It’s better in every way possible right? But I don’t think many of them are aware of the damage that’s being done in countries like Congo directly as a result of the phone in their pockets or the laptop in their hands. Having a cellphone seems to be a right in the West. And I confess, I was without mine just this past weekend and I felt embarrassingly crippled. But let’s not turn a blind eye. Let’s demand conflict-free products! Let’s be aware of the advantages we have. And let’s not be okay with our advantages being at the cost of other people’s disadvantages.
Become more informed. And spread the word.
Video by Ryan Gosling.
Communicating your brand story starts with understanding your brand values. Who are you? What do you stand for? Is it creativity? Quality? Sustainability? What? Once you admit these values to yourself and say them out loud, you can begin to build associations and partnerships around them. And once you have these associations in mind, content creation becomes a lot easier. Good content of course. Valuable content. The kind of content that weaves together seamlessly to tell the true story of your brand.
Louis Vuitton does this perfectly. To me, they stand for craftsmanship, artistry, and beauty. And the associations that are important to them are the arts, travel, adventure, fashion and culture. So what better represents these values than their very own art exhibitions?! Of course it doesn’t hurt that they have a smashing location in the heart of Champs Elysées…
The Espace Culturel Louis Vuitton produces and hosts three exhibitions per year, around the themes of travel, heritage, art and fashion. Each exhibition attracts more than 10 000 visitors. Their micro site is pretty video-heavy. It includes everything from teasers, performances, podcasts, artist statements, stunningly beautiful music and more.
The only downside? While their videos are available on YouTube, they’re not directly accessible (and shareable) through their site.
“Who are you Peter?”, is the question that opened the 13th exhibition at the Espace Culturel Louis Vuitton in Paris. They invited visitors to explore the myth of Peter Pan, symbol of the eternal child. Thirteen contemporary artists were involved in telling this story.
Check out our recent spot shot at H&M with stylist Cindy Roemer. She shows you how to work some white in your style this winter in support of Wear White for Windfall. ww4w.ca
Directed by Darrin Klimek.