TOMS shoes and now eyewear?

They’ve done it again. TOMS is rolling out a new line of glasses! For every pair you purchase, TOMS will give sight to a person in need. Watch as Blake Mycoskie (Founder & CEO) uses video to tell the story of their newest & coolest ‘One for One’ product.

And even more impressive? Product was announced today and video was up minutes later. Learn from the best.